WellBiz Brands Names Abby Lee as Chief Marketing Officer
Apr 4, 2014
Highlands Ranch, Colo. – WellBiz Brands, Inc., parent company to Elements Massage™ and Fitness Together™, announced the appointment of Abby Lee as the company’s new Chief Marketing Officer.
Lee has a strong background in brand marketing and advertising, most recently serving as the Vice President of Brand Marketing and Sponsorships at RE/MAX where she managed and implemented media and marketing campaigns in more than 100 U.S. markets and coordinated national and local sponsorships. At WellBiz, Lee will be responsible for overseeing marketing initiatives that support new client trial, boost membership and build overall awareness for both brands. One of her main goals will be to work with senior leadership to implement tactics that will result in system growth and increased profitability for franchise owners.
“One of the reasons I am most excited for this position is because of the enormous potential both the Elements Massage and Fitness Together brands hold. I believe in the power of a brand and am eager to build awareness for the competitive advantages for each one,” said Lee. “I’m extremely passionate about the wellness industry and I truthfully believe it plays an important part in a healthy society.”
Lee joins the company on the heels of a successful year. Elements Massage™ averaged nearly one new studio opening per week in 2013 and saw a 41 percent increase in enterprise studio revenues from the previous year. The 174-unit franchise expects to exceed that opening pace in 2014 and plans to sign agreements for more than 100 new studios, including 20 franchise locations in Canada.
Fitness Together™ is also positioned for growth with an enhanced business model that offers both small-group personal training and one-on-one personal training options at their 200 studios across the country. In total, Fitness Together™ studios conducted nearly one million training sessions in 2013.
“Abby is incredibly talented and we are excited to have her on the team. I look forward to working with her on new campaigns that will drive each brand to the next level,” adds Jeff Jervik, CEO and President of WellBiz Brands.
ABOUT WELLBIZ BRANDS, INC.
WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colorado and is one of the largest wellness franchise organizations in the United States. The company owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc. (Elements), which franchises Elements Massage™ studios, providing custom therapeutic massage to meet clients’ individual needs.
Fitness Together™ began franchising in 1996 and currently has 200 locations across the United States, Brazil, and Canada. Elements began franchising in 2006 and has more than 174 locations in 32 states. If you would like more information about Fitness Together™ franchise opportunities, please visit http://fitnesstogether.com/franchise. If you would like more information about Elements Massage™ franchise opportunities, please visit http://elementsfranchise.com.